THE IDEA BEHIND...

Why "Groove Wear"?

Our name says it all—'Groove Wear' is a nod to the enduring legacy of records, where each scratch and mark tells a story. Through our clothing, we capture the spirit and aesthetic of the '90s, serving as a bridge between past and present. We believe in the power of music to bring people together, to inspire, and to create lasting memories.

We're more than just a clothing brand; we're a vibrant community fueled by our shared passion for streetwear and electronic music. Our brand isn't just about the clothes you wear; it's about the connections you make and the experiences you share with like-minded individuals who value authenticity and creativity.

We're on a mission to revive that genuine love for the art, where substance matters more than the spotlight.

FOUNDER STORY

How it started?

In the depths of electronic music scene, two passionate souls found their calling, and Groove Wear was born.

Our shared obsession led us to the dusty corners of record stores, hunting for tracks that had been buried by time. We became collectors of not just records but stories - each scratch, each mark on a vinyl record was a chapter in the history of music that we are still eagerly exploring today. Music has been our constant companion through life, that good friend that's providing relief, inspiration, and purpose, our safe space. With shared love for music and streetwear, the idea behind Groove Wear was clear.

Now, as we take the next step in our journey, we're excited to share our passion with a community that understands this magic. A brand made for passionate diggers, DJs, and underground music lovers, created by two fellow enthusiasts <3